An all-embracing approach on 3 levels.

Strategy

Market analysis, channel definition, SWOT analysis, brand positioning, insight & planning

Creative

Branding, visual & multisensorial identity, communication codes development, off & online campaigns

Digital

Web & mobile development, web content management,
interaction & web interface design, social media marketing, user experience design

Services

Communication Strategy
Naming & Logo
Corporate Identity
Packaging - Labelling
ADV
Web & Multimedia
Stand & Exhibition Design
POS Materials
Brochure & eBooks
Marketing Collaterals
Photo & Video

CASE STUDIES

Web

DONNA CARMELA

THE CHALLENGE

Value creation and communication. Revamp a first generation website that not longer reflected the quality and range of services of the property.
A burning need to create a cohesive strategy content hierarchy to improve overall user experience.

THE SOLUTION

An online presence perfectly in tune with the property positioning and target customers. Highlighting location and uniqueness. A dramatic increase in Home Page impressions. A precise navigation strategy generating clear content hierarchy. Positive customer reviews and endorsement.

Branding

CASTIGLION DEL BOSCO

THE CHALLENGE

An important and well known winemaker, needed to address the delicate issue of rebranding and restyling, without losing current value brand equities. A need for identification of visual codes for top-of-range products (Rosso di Montalcino, Brunello di Montalcino, CdBianco) under the umbrella master brand.

THE SOLUTION

Definition and production of the master brand, maintaining its distinctiveness. Use of the outline of the tower, as a high impact visual element, and resizing of the cypresses. Maintenance of the hill curve on the lower part of the logo: a rounded and open line which also acts as a shield-shaped label.

Labelling

PIETRADOLCE

THE CHALLENGE

An emerging winemaker, with a strong local connotation, needed to create labels for two distinct product lines (including Pietradolce Rosato and Pietradolce Rosso). A desire to leverage Mt. Etna, on whose slopes the vineyards are located, with all qualities of strength and power, in an original way.

THE SOLUTION

A creative interpretation of the volcano's power and energy. Key elements of the region are transformed into strokes, colour, paths of lapilli, breakdown of shapes, abstract art. Impact, novelty, distinctiveness.

Brand positioning

CHAMPAGNE PHILIPPE COSTA - Un peu de folie.

The Challenge

Developing a new brand, capable to sign a full range of Champange products (Millesime, Reserve, Rosé and Blanc de Blancs). A strong personality requested, super premium positioning, elegance without any excess.

The Solution

A differentiating strategy allowed to formulate a concept that expresses luxury, freedom and fantasy. The translation of these values originated a visual trait with a strong character and a self-positioning payoff, perfectly in line with the spirit of the Brand and the products, making it unique, different from any other competitor.