Born in Vittorio Veneto (TV), Aldo arrived in Milan in 1989, after his studies in Venice and his first working experiences in some of the most cutting edge graphic design agencies in Treviso and Padua. In Milan he worked as an art director for some of the most important advertising agencies: Alberto Cremona, Azzurra, Bozell, Dorland and Publicis. He drove communication strategy and created important campaigns for Italian and international brands, such as: Aperol, Generali, Panasonic, Microsoft, La Rinascente, Cassina, Chrysler, NEC, Ferrero, Beiersdorf- Nivea, Il Sole 24 Ore, UBS, Renault, Fanta, Buitoni, Whirlpool. He founded Aldo Segat Studio in 2011.